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Expanded Partnership Enhances Recreational Amenities Along Riverfront

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ROCKFORD, IL – Rockford Park District and Fleet Feet Sports Rockford unveiled a new sign today over the walkway of the Rock River Recreation Path just south of the Symbol sculpture.

Details and images were also revealed regarding new mile markers which will be painted on the path soon. These new recreational amenities are part of an expanded partnership with Fleet Feet Sports Rockford.

“One of our new priorities in the District is strategic partnerships that are mutually beneficial. Fleet Feet Sports Rockford has been a park champion since 2008, and expanding this partnership will provide alternative revenue and enhance recreational opportunities for the citizens we serve,” said Rockford Park District Executive Director Jay Sandine.

Fleet Feet Sports Rockford has been involved in a variety of ways to encourage recreation throughout District facilities and events, and has contributed more than¬ $50,000 in cash and in-kind donations over the years.

“The path means a lot to us so we are very excited about having a new presence on such a heavily utilized path. The new mile markers will help keep our community moving closer toward their fitness goals. As a running company who utilizes the path year-round, this is an exciting way to help support our Rockford Park District, and we encourage others to do the same,” said Melissa Pratt, co-owner of Fleet Feet Sports Rockford.

About Fleet Feet Sports Rockford

Fleet Feet Sports is a local family owned and operated store that is part of a network of specialty running, walking, and fitness stores across the country. The Fleet Feet Sports network shares new and innovative ideas to better serve you and your unique needs while continuing to build a culture that puts health and fitness to the forefront of your life.

About Rockford Park District

The Rockford Park District was proudly citizen-created in 1909, and is the third largest park and recreation system in Illinois, with more than 180 parks and facilities. The Rockford Park District improves the quality of life for citizens by providing a vibrant and relevant park system that increases property values, stimulates economic development, decreases juvenile crime, and improves our community’s health. A vibrant and relevant park system also protects the environment, employs hundreds of area teens, and brings our diverse community together in unity through the common love of play.

Mike Costello